UAE MINISTRY OF POSSIBILITIES | FAZAA GROUP - Quick Brown Fox Consulting

The programme launched a co-branded credit card with Visa and Emirates NBD in 2018, winning four awards in its first year.

Achieved 40,000 registered and 15,000 active members in the first month.

GEMS Rewards was awarded Best Loyalty Programme of the Year – Middle East & Africa in 2018.

Conceptualised a hybrid programme allowing users to avail benefits outside the primary ecosystem.

Redesigned a programme model to ensure it would be self-funding, thereby meeting the requirements of the UAE Vision 2021.

Authored a strategy to build, engage, and retain NEOM’s Digital Nomad’s community.

Successfully designed a programme to help reduce claims and drive profitability.

Created a loop card, reducing complaints and increasing uptake by 189% in one year.

UAE MINISTRY OF POSSIBILITIES | FAZAA GROUP