Who We Are

Quick Brown Fox (QBF) Consulting was founded by industry veterans Manav Fernandez and Chayya Bassi, who together have over 40 years of experience building impactful loyalty programmes. QBF improves customer relationships through well-designed, managed, and implemented incentive programmes that influence customer behaviour in line with your business objectives. Our aim is to increase customer loyalty, lifetime value, and advocacy for your products or services. We achieve this by:

  • Constantly delivering a superlative customer experience to build improved relationships that turn customers into advocates.
  • Leveraging technology to draw meaningful insights from customer data to forge unbreakable bonds between your business and your customers.

We have been privileged to collaborate with some of the world’s leading brands and are proud of having won several awards for our work.

See more

What Sets Us Apart

Global Expertise

With access to a wide global talent network, we build project teams with world-class experts from a variety of backgrounds such as operations, strategy, finance, and marketing.

Boutique Expertise

We create custom solutions based on your specific objectives and customers. This helps us deliver long-term, breakthrough strategies and rapid reactions to business environments.

Unbiased Agility

We work with third-party tech providers instead of using a self-developed Loyalty Management System to ensure impartiality in sourcing the best programme for your budget and timeline.

Contact us

Marshall Jones

VP Sales, Prestige Global Meeting Source

“Manav was masterful at not only managing the multiple personalities of our Senior Executive Leadership but also in capturing our attention, our ideas, and transforming them into a collective vision. The final plan that he delivered was key to our hotel performing at record levels upon re-entry into the market place!”

Our Experience

We have worked across multiple geographies including UAE, Kingdom of Saudi Arabia, Qatar, Egypt, Serbia, and even Australia.

  • Shopping Malls

  • Leisure

  • Enterprise-wide Programmes

  • Retail

  • Finance

  • Government

  • Education

  • Hospitality

  • Entertainment

Bharath Aravamudhan

VP, Cards, Emirates NBD

“Chayya is extremely effective when it comes down to managing a project with layered complexities. Her ability to understand, simplify, and communicate complex requirements led to the delivery of an award-winning, co-branded credit card, that earns and redeems loyalty points and is accepted across all Emaar assets, in record time.”

Success Stories

U BY EMAAR

The programme launched a co-branded credit card with Visa and Emirates NBD in 2018, winning four awards in its first year.

More details

EAGLE HILLS | GALERIJA BELGRADE

Achieved 40,000 registered and 15,000 active members in the first month.

More details

GEMS REWARDS

GEMS Rewards was awarded Best Loyalty Programme of the Year – Middle East & Africa in 2018.

More details

Mark Kirby

COO, Emaar Hospitality Group

“Chayya’s attention to detail and high standards in everything she does clearly translates in to results that she has been able to showcase within her time at Emaar. She connects at multiple levels, buying the trust of various stakeholders to ensure that all parties are clear on goals and outcomes to be achieved.”

Become a Certified Loyalty Marketing Professional™ (CLMP)

We offer a three-day Loyalty Academy workshop for loyalty professionals to learn best practices and methodologies through:

  • Interactive exercises
  • Meaningful discussions
  • Participation opportunities
  • Success stories

Earn your Certified Loyalty Marketing Professionals™ (CLMP) certification. Sign up for this immersive in-person experience today.

Michael Capizzi

CLMP Loyalty Marketing Expert

“Manav and Chhaya are the principle reason why the CLMP programme has had such incredible growth in the MENA region. Together with the Loyalty Academy, they have expanded the skillset of the region’s top loyalty professionals, contributing to the available talent pool in one of the fastest growing loyalty markets in the world.”

Blog

True Loyalty Is (Not) Transactional

August 3, 2023

Are rewards what make loyalty programmes a hit, or is it the bond between buyers and brands that do the trick?

Read more

The Importance of Managing Customer Bias

August 3, 2023

Status quo is a go-to human emotion. To change that, a brand has to offer something a lot more tangible.

Read more

Loyalty and the Middle Eastern Customer

August 3, 2023

Brand loyalty is not permanent, especially in a country that sees a lot of expats, but staying relevant is key.

Read more