Enterprise-wide Programmes | Entertainment | Fashion Retail | Hospitality | Luxury | Real Estate | Shopping Malls
U BY EMAAR
- Branding & Communication
- Programme Design
Market: UAE
Conceptualised to unite all of Emaar’s varied assets, including Properties, Hotels, Dining, Entertainment, Malls, Retail and Leisure with a single rewards currency; Chayya led the project to a successful launch in her capacity as Group Director of Loyalty at Emaar, subsequently leading the team that managed the programme until December 2018. QBF was awarded the Programme Management in January 2019 and ran it up until August 2020.
U By Emaar has shown success in meeting its aspirations of cross promoting its offerings to its customer base and driving incremental spends into its diverse business offerings.
The programme launched a co-branded credit card with Visa and Emirates NBD in 2018, winning four awards in its first year
Similar Reads
U BY EMAAR
The programme launched a co-branded credit card with Visa and Emirates NBD in 2018, winning four awards in its first year.
Read more
EAGLE HILLS | GALERIJA BELGRADE
Achieved 40,000 registered and 15,000 active members in the first month.
Read more
GEMS REWARDS
GEMS Rewards was awarded Best Loyalty Programme of the Year – Middle East & Africa in 2018.
Read more
BE U: BESIDE GROUP
Conceptualised a hybrid programme allowing users to avail benefits outside the primary ecosystem.
Read more
UAE MINISTRY OF POSSIBILITIES | FAZAA GROUP
Redesigned a programme model to ensure it would be self-funding, thereby meeting the requirements of the UAE Vision 2021.
Read more
NEOM (KINGDOM OF SAUDI ARABIA)
Authored a strategy to build, engage, and retain NEOM’s Digital Nomad’s community.
Read more
NOOR TAKAFUL
Successfully designed a programme to help reduce claims and drive profitability.
Read more
EMAAR GIFT CARD
Created a loop card, reducing complaints and increasing uptake by 189% in one year.
Read more