- Programme Design
How do you sell a “lottery ticket that no one wants to win”? This was the exam question we were tasked with by our client – an Islamic insurance business with health, auto, life and general insurance products. Our programme is designed to create better behaviour decisions that in turn have a positive impact on members’ lives and reduce claims to make the business more profitable.
Recently, the business merged with one of the region’s largest Takaful providers, more than doubling the potential reach of the programme when implemented.
U BY EMAAR
The programme launched a co-branded credit card with Visa and Emirates NBD in 2018, winning four awards in its first year.Read more
EAGLE HILLS | GALERIJA BELGRADE
Achieved 40,000 registered and 15,000 active members in the first month.Read more
GEMS Rewards was awarded Best Loyalty Programme of the Year – Middle East & Africa in 2018.Read more
BE U: BESIDE GROUP
Conceptualised a hybrid programme allowing users to avail benefits outside the primary ecosystem.Read more
UAE MINISTRY OF POSSIBILITIES | FAZAA GROUP
Redesigned a programme model to ensure it would be self-funding, thereby meeting the requirements of the UAE Vision 2021.Read more
NEOM (KINGDOM OF SAUDI ARABIA)
Authored a strategy to build, engage, and retain NEOM’s Digital Nomad’s community.Read more
Successfully designed a programme to help reduce claims and drive profitability.Read more