Fashion Retail | Luxury
BE U: BESIDE GROUP
- Branding & Communication
- Implementation
- Programme Design
Stories
Markets: Bahrain, Egypt, Kingdom of Saudi Arabia, Kuwait, Qatar and the UAE
Beside Group is a Saudi-owned, UAE-based retailer with a presence across the MENA Region. They own Diesel, Fred Perry, Scotch & Soda, Pinko, GEOX Shoes and PUMA across Bahrain, Egypt, Kingdom of Saudi Arabia, Kuwait, Qatar and the United Arab Emirates.
The programme is a hybrid of Points and Experiences, allowing members to add to their lifestyle by using points to benefit outside the primary ecosystem.
Be U is live in the UAE and is being rolled out across the other five markets.
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