Musings and Thoughts
Is Loyalty for Sale?
One of the best ways to garner loyalty is to value the customer’s needs and go an extra mile, and not by offering discounts.
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Creating Loyalty – Technology Or Philosophy
True loyalty cannot be commanded by superior quality technology. It is but a human trait to create long-term associations.
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The Loyalty Paradigm
Is true loyalty a thing of the past or do people & companies still have the drive to inspire their following into staying.
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Loyalty and the Middle Eastern Customer
Brand loyalty is not permanent, especially in a country that sees a lot of expats, but staying relevant is key.
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The Importance of Managing Customer Bias
Status quo is a go-to human emotion. To change that, a brand has to offer something a lot more tangible.
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True Loyalty Is (Not) Transactional
Are rewards what make loyalty programmes a hit, or is it the bond between buyers and brands that do the trick?
More details
Is Loyalty for Sale?
One of the best ways to garner loyalty is to value the customer’s needs and go an extra mile, and not by offering discounts.
More details
Creating Loyalty – Technology Or Philosophy
True loyalty cannot be commanded by superior quality technology. It is but a human trait to create long-term associations.
More details
The Loyalty Paradigm
Is true loyalty a thing of the past or do people & companies still have the drive to inspire their following into staying.
More details
The Loyalty Paradigm
Is true loyalty a thing of the past or do people & companies still have the drive to inspire their following into staying.
More details
Loyalty and the Middle Eastern Customer
Brand loyalty is not permanent, especially in a country that sees a lot of expats, but staying relevant is key.
More details
Loyalty and the Middle Eastern Customer
Brand loyalty is not permanent, especially in a country that sees a lot of expats, but staying relevant is key.
More details
True Loyalty Is (Not) Transactional
Are rewards what make loyalty programmes a hit, or is it the bond between buyers and brands that do the trick?
More details
The Importance of Managing Customer Bias
Status quo is a go-to human emotion. To change that, a brand has to offer something a lot more tangible.
More details
Is Loyalty for Sale?
One of the best ways to garner loyalty is to value the customer’s needs and go an extra mile, and not by offering discounts.
More details