Become A Certified Loyalty Marketing Professional™ (CLMP)

Be part of an intense and comprehensive, in-person three-day workshop led by seasoned faculty members of the Loyalty Academy.

Learn through interactive exercises, meaningful discussions, participation opportunities, and case studies.

Get your final presentation/exam evaluated by the Board of Regents for the Loyalty Academy and gain your CLMP Certification.

Watch Our Workshop Highlights

How Will It Benefit You?

  • Enhance your career with the only worldwide recognised professional certification in the loyalty marketing industry.

  • Showcase to your employer, clients, and peers that you have achieved a level of professionalism and advanced education in loyalty marketing.

  • Make the most of a curriculum crafted by veteran loyalty marketing practitioners who have worked in different capacities across the loyalty industry.

  • Learn from highly experienced Board of Regents vetted and approved faculty members.

  • Apply learnings and best practices from the workshop across consumer and B2B markets anywhere in the world.

Contact us

VP Marketing | Financial Services Organisation

“If you are involved with the loyalty marketing industry, or are looking to adopt a loyalty solution for your best customers, this is the most important workshop you’ll ever attend.”

Who Is It For?

This workshop will benefit Directors, Vice Presidents, Senior Managers, and Managers across industries such as retail, financial services, consumer products, travel & hospitality, entertainment, gaming, marketing consultancy, and B2B in the following verticals:

  • Marketing

  • Customer Loyalty

  • CRM

  • Relationship Marketing

  • Customer Retention

  • Database Marketing

  • Customer Relations

  • Customer Experience

Brands At Our Workshops

Loyalty Marketing Manager | Retail Industry

“The practical, how-to approach of this workshop, including the tools and techniques I need to do my job, were much appreciated”

President & CEO | Marketing Services Agency

“Mike and Margaret know more about the strategic principles and practices of loyalty marketing than anybody in the industry.”

Whether you have an existing loyalty programme and are looking to refresh its design, or are thinking of implementing one for the very first time, this workshop is a game-changer!

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Modules

1

Strategic Foundations

  • 1. Principles of Loyalty Marketing
  • 2. Fundamental Design Principles
  • 3. Best Practices in Programme Design
  • 4. Principles of Communication

3

Practical Tools and Tips

  • 1. Rewards Strategies
  • 2. Financial Planning and Return on Investment

2

Turning Strategy Into Action

  • 1. Analytical Foundations
  • 2. Operational and Technical Issues

4

Case Study and Final Examination

  • Note: You must achieve a passing grade on this exam to be certified.*

*Subject to change

Director of Marketing | B2B Services and Supplies Company

“Mike is a fantastic instructor who has conducted loyalty marketing workshops all over the world. Margaret offers the dual perspective of client and service provider having worked many years on both sides of the aisle. Their knowledge of the industry and the strategic principles of loyalty design come through easily – with enthusiasm and passion for the industry.”

Enquire Now

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