Who We Are

An award-winning team, Quick Brown Fox Consulting has over 40 years’ experience helping businesses build impactful loyalty programmes across the MENA region. We pride ourselves on:

  • Our young and fresh point of view and get-it-done attitude.

  • Our ability to combine big corporate processes with start-up agility, flexibility, and intimacy.

  • Our customer-first approach, which blends strategic thinking with empathy for end users.

  • Our reliance on data for knowledge creation and actionable insights.

  • Our network of best-of-breed vendors for every business requirement and budget.

  • The strength of the shared beliefs and enterprising spirit of our team.

Our Services

Loyalty Management

Customer Value Proposition Design

Programme Implementation

Financial Feasibility

Programme Management

Technology Sourcing & Vendor Management

Marketing Operation Support

Brand Management

Market Research & Mystery Shopping

Customer Experience Mapping, Audit & Training

Brand Development

Partnership Alliances

Design Services

Loyalty Education [CLMP]

How We Work

We help our clients elevate their customer relationships by delivering positive and meaningful experiences to forge life-long bonds. We achieve this by:

  • 1

    Building a strong brand purpose that resonates and is consistently delivered on.
  • 2

    Transforming businesses towards an always-on, customer-first mentality.
  • 3

    Recognising and rewarding customers in ways that are timely, relevant, and specific to them.

Wee Ming Chua

Former CFO, Emaar Hospitality Group

“Chayya is truly a professional who is passionate in her area of expertise and who takes full ownership of every project, regardless in the capacity of an employee or a consultant. I have no doubt of the tremendous successes that she will bring to any company or project and thus would highly recommend her.”

Our Process

  • Step 1

    We work closely with the client to design a blueprint for a customised loyalty programme.

  • Step 2

    Based on the client’s budget, we help source the best technology platform for the programme.

  • Step 3

    Our team works closely with the business, project managing, and guiding the programme to a successful launch.

  • Step 4

    Post launch, we hand-hold the team, supporting member acquisition, communication, and engagement to ensure the programme meets its objectives successfully.

Our Founders

Chayya Bassi

Co-Founder & Lead Consultant (Loyalty)

Chayya is an exceptional professional with a proven track record of consistently delivering successful projects. She possesses a keen business acumen that enables her to drive profitability for our clients. She approaches every task with a commercially-oriented mindset, strategically focused on delivering tangible results and maximising profits.

A notable achievement in Chayya's career is her leadership in the end-to-end creation, development, branding, and launch of the highly successful Pan Emaar Gift Card and the group-wide loyalty programme, U By Emaar. Her meticulous nurturing and management of these initiatives were instrumental in their enduring success until August 2020. Notably, Chayya's collaborative efforts with Visa and Emirates NBD resulted in the launch of an award-winning credit card, further exemplifying her expertise in forging successful partnerships.

Chayya's industry expertise and accomplishments have earned her recognition as a distinguished faculty member and esteemed member of the Board of Regents at the prestigious Loyalty Academy, USA. Her contributions to the field of loyalty programmes and customer-retention strategies demonstrate her commitment to staying at the forefront of industry trends and driving innovation.

Manav Fernandez

Co-Founder & Lead Consultant (Brand)

Manav’s expertise in Market Research, Brand Advisory, and Programme Design has led to numerous successes in his career. One of his notable achievements was the launch of GEMS Rewards, a loyalty and rewards programme for GEMS Education. Within just three months of its introduction, the programme received a nomination for an award and went on to win at the Loyalty Awards in London.

Manav excels at fostering deeper relationships between brands and their customers. He gained invaluable experience during his tenure as the Chief Operating Officer at Insignia, a home-grown boutique agency. His portfolio of brand experience includes DTCM, Emirates Airlines, Emaar, Dubai Government, Fairmont, Jumeirah Group, Marriott, among others. His work has spanned diverse global markets, including the United States, Vietnam, Australia, England, Turkey, India, and Australia.

Manav's contributions to the industry extend beyond his consulting roles. He is widely recognised as an instructor offering the Certified Loyalty Marketing Professional (CLMP) certification by The Loyalty Academy, USA. Since December 2021, he has successfully certified over 138 Loyalty Professionals.

Awards and Accolades

Regional Loyalty Champion of the Year MIDDLE EAST & AFRICA GEMS REWARDS
Most Innovative B2C Experience SEAMLESS AWARDS 2019
Best loyalty & rewards programme CUSTOMER HAPPINESS AWARD
Top 50 Marketing & Advertising Leaders Madcon
Product of the Year | Financial Category EMIRATES NBD | U BY EMAAR
Credit Card Product of the Year EMIRATES NBD | U BY EMAAR