Real Estate
NEOM (KINGDOM OF SAUDI ARABIA)
- Branding and Design Input
- Content Partner
- Online Community Build and Engagement
- Platform Strategy
Market: Kingdom of Saudi Arabia
QBF were contracted by The Collective to author a strategy to build, engage and retain NEOM’s Digital Nomad’s community. The online platform was targeting freelancers, startups and SMEs with a view to engage them, and eventually migrate them over to NEOM at a later date.
We conducted several online-interviews and with support from our client, The Collective, focus group interviews to develop a content and functional strategy to deliver on this. The strategy was approved in August 2020 and the platform is currently under development.
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