BE U: BESIDE GROUP

Conceptualised a hybrid programme allowing users to avail benefits outside the primary ecosystem.

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EAGLE HILLS | GALERIJA BELGRADE

Achieved 40,000 registered and 15,000 active members in the first month.

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U BY EMAAR

The programme launched a co-branded credit card with Visa and Emirates NBD in 2018, winning four awards in its first year.

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